That dreaded email popped up in your inbox again…

Dear Marketing Director, MarComm Manager, insert your title here…

I was working on your project and I need to talk to an engineer. How does the water thingy attach to the other gizmo?

And for that other project, I can’t get the engineer to email me back. Could you arrange a call for me?

Also, the technical video you sent me won’t work so I am having trouble figuring out how this valve works. Could I get on the phone with an engineer?

And, I just got off the phone with the other engineer on that other project and I didn’t understand a thing he said.

Also, what does GPM stand for?


Your Copywriter

P.S. It would be nice if I had some experience with plumbers so I know how they talk, act, and think about their jobs, tools, and purchases.

How to Avoid This Email

The email above is the kind of thing that stalls out a Monday morning. Or even worse stalls out a project and “gives you” a deadline extension.

But it doesn’t have to be so.

To enjoy the benefits of a copywriter who can understand your business the way you put in hours of work to do, give me a ring at 417 213 0307.

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