Category: blog
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Blind boy’s trick to see without your contacts in (and learn your customer’s secret desires)
I am essentially blind without my contacts in. Completely useless. Without my contacts, I have to hold things about 6 inches from my face to read any book. So I have learned a trick over the years to see even without my contacts or glasses…and if you implement the lesson that follows, you will be…
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Why you should kamikaze your marketing like my 9 month old
If you’ve ever had a kid (even just one will do to learn this), you know they are rabid kamikazes. It seems like every other minute of everyday I think to myself, “Girl, nothing about what you just did was smart.” Crawling down stairs head first, trying to launch herself off a couch, getting into…
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The one where I trash the word professional
When I worked at a plumbing company, a coworker and I had a little joke about the word professional. You see, we weren’t what you would term “professionals”. We hadn’t been to trade schools, we hadn’t been doing it for 30 years (the boss had), and we hadn’t been certified. And even so, we got…
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Don’t let your prospect get too excited about your product
This bit o’ info comes from Jim Camp — master negotiation coach and author of some books on the subject. But, negotiation, as Mr. Camp teaches it, applies to copywriting and marketing as well. The principle at play here is that we want to create the environment for effective decision-making in the prospect. Effective decision-making…
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How to clear a marketing misfeed
When a firearm misfeeds, the next bullet in the magazine fails to enter into the barrel properly and get ready to fire (for those who didn’t know). When a misfeed happens, you’re jammed up. And if you’re in law enforcement or military, you are up a creek without a paddle…unless you know how to clear…
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Yes Darren, obedience overrides everything
Recently, filmmaker Darren Doane posted a clip talking about how he doesn’t take personality tests because obedience overrides everything. Doesn’t matter if you’re not naturally good at something. If it has to get done, if has to get done. And I generally agree with him in business and life (though I would say the vast majority of…
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The market can eat a washing machine in 3 minutes flat
Pictured below is an industrial shredder used for breaking down household electronics for recycling. As the wheels spin it crushes and shreds anything thrown into it. It looks like something straight out of an action movie. And I was told it will chomp up a washing machine in 3 minutes. One of the things I…
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My chihuahua knows more about marketing than your average bear
Having a small child gives ample opportunities for spontaneous marketing insights. But the chihuahua (the two have a tenuous relationship to say the least) has demonstrated its marketing knowledge in recent days. The pooch has figured that when the baby is eating, the food is dropping. And so, the dog receives a scrumptious feast most…
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If you ever see someone doubled over holding their gut, sell them something
There you are, walking around downtown. Seeing the sights, smelling the smells. And then you see a fellow bent over, clutching his stomach in pain. Congrats, you’ve found a new hot prospect. If only you sold a pill that fixed painful stomachs. You’d make a sale on the spot. Something similar happened to me recently…