Tag: marketing
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Blind boy’s trick to see without your contacts in (and learn your customer’s secret desires)
I am essentially blind without my contacts in. Completely useless. Without my contacts, I have to hold things about 6 inches from my face to read any book. So I have learned a trick over the years to see even without my contacts or glasses…and if you implement the lesson that follows, you will be…
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Why you should kamikaze your marketing like my 9 month old
If you’ve ever had a kid (even just one will do to learn this), you know they are rabid kamikazes. It seems like every other minute of everyday I think to myself, “Girl, nothing about what you just did was smart.” Crawling down stairs head first, trying to launch herself off a couch, getting into…
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The one where I trash the word professional
When I worked at a plumbing company, a coworker and I had a little joke about the word professional. You see, we weren’t what you would term “professionals”. We hadn’t been to trade schools, we hadn’t been doing it for 30 years (the boss had), and we hadn’t been certified. And even so, we got…
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Don’t let your prospect get too excited about your product
This bit o’ info comes from Jim Camp — master negotiation coach and author of some books on the subject. But, negotiation, as Mr. Camp teaches it, applies to copywriting and marketing as well. The principle at play here is that we want to create the environment for effective decision-making in the prospect. Effective decision-making…
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Yes Darren, obedience overrides everything
Recently, filmmaker Darren Doane posted a clip talking about how he doesn’t take personality tests because obedience overrides everything. Doesn’t matter if you’re not naturally good at something. If it has to get done, if has to get done. And I generally agree with him in business and life (though I would say the vast majority of…
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My chihuahua knows more about marketing than your average bear
Having a small child gives ample opportunities for spontaneous marketing insights. But the chihuahua (the two have a tenuous relationship to say the least) has demonstrated its marketing knowledge in recent days. The pooch has figured that when the baby is eating, the food is dropping. And so, the dog receives a scrumptious feast most…
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If you ever see someone doubled over holding their gut, sell them something
There you are, walking around downtown. Seeing the sights, smelling the smells. And then you see a fellow bent over, clutching his stomach in pain. Congrats, you’ve found a new hot prospect. If only you sold a pill that fixed painful stomachs. You’d make a sale on the spot. Something similar happened to me recently…
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When marketing things go ‘bump’ in the night
I suspect that the vast majority of people haven’t thought much (if at all) about what they would do if they heard glass break downstairs at 3 am. (As a non-marketing side note, I think police are a good thing. But they are minutes away when seconds count. Let that sink in…) Anywho, I also…
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The Holden household moved recently – below is a product of my wife’s organization brain.
It was pretty mindless to load these boxes. But when we loaded the bigger stuff, there was a lot more creativity and thinking involved. Takes me back to something my 8th grade English teacher taught me (the only thing I remember from her class of course). She said “creativity thrives on constraints”. In other words,…